About
Harris Automotive is run by a young entrepreneur named Riley Harris. He is currently an undergrad at Texas Tech University in Lubbock, TX pursuing a degree in business with a focus in entrepreneurship. His program requires students to graduate already running a small-business. He has been fixing, doing body work, and selling cars for friends and family for years now so decided to turn something that comes so naturally to him into a business. He hopes to some day become a competitor to companies like Henessey and G-Force Motorsports. These companies modify the engine and body on everyday vehicles and turn them in to some of the fastest, most powerful in the industry. They then turn around and sell them for significantly more than the original car was worth, garnering the attention of car enthusiasts and even some celebrities. At this stage, Harris Automotive hopes to run a full auto repair and body shop, while simultaneously fixing and selling cars for individuals looking to still get the price that for sale by owner allows, but without the hassle. With today’s fast paced and busy lifestyles, there is a growing trend of people who opt to trade their vehicles in for substantial losses due to convenience.
The Problem
With Riley still being so young, it is important to create a brand that portrays maturity, while still appearing friendly. Riley is already well known in the Houston, TX car scene which consists of mostly young adult men, so it needs to appeal to a masculine crowd and stand out at car shows.
The Solution
A branding solution that is masculine, versatile, has an old-school vibe (in honor of Riley's 1976 Datsun 280z) and appeals to the car community.
Web
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Houston Strong
Throughout Harris Automotive's website and social media you will see content related to Hurricane Harvey and it's aftermath. Being located in one of the areas hit hardest by the storm, Harris Automotive is committed to serving its community and those surrounding. Harvey victims who lost their cars or are in dire need of repairs are given special pricing on repairs and sales.
Harris Automotive is #HoustonStrong
Employee Attire
Company apparel was chosen based off of Riley's personal style. Short sleeved, collared shirts are stylishly casual and comfortable in the blistering Texas heat, while still being professional and polished. Employees working outside of the shop, whether in sales or operations will have an easy dress code of these branded shirts, plus pants or shorts of their choice. The Harris Automotive garage is keeping with the age-old tradition of mechanics wearing coveralls but unlike most car shops, hats are not just allowed but encouraged in the garage and office.
