line lists
At Kendra Scott, I most commonly worked with the wholesale department preparing collateral for their team and accounts. The needed collateral included line lists, social media kits, and email newsletters. For instance, I would be given a spreadsheet with item information, including the sku, dimensions, price (wholesale & MSRP), and color-ways of each item. I then found the correlating product photography and created the back end of the line list. Due to the large amount of information being translated from one channel to another, organization was key. These line lists were distributed to both major (Neiman Marcus, Nordstrom, etc.) and minor (mom and pop boutiques) accounts.
(Wholesale prices have been removed from the following line lists)